Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan

If you're a big blue-chip marketer, chances are that if you haven't already, you are preparing to shift media-agency relationships to ensure you're evaluating media strategies and plans not just on a regional basis but on a global one. Brand Media Strategy by Antony Young. Global Digital Communications .. Home Depot's social-media strategy pays off. Brand media strategy : integrated communications planning in the digital era. Employee Communications Section. Lisa's Reviews > Brand Media Strategy: Integrated Communications Planning in the Digital Era. View full image by Anthony Young. Then along comes the book, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, by Gini Dietrich and Geoff Livingston. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) · 41Hz5hCwugL. And, in order to succeed, it is vital to mesh the content that a brand publishes into the overall marketing strategy. New York, NY: Palgrave Macmillan. Leveraging Employees as Social Media Brand Ambassadors. The panelists (Brian Solis, Chris Brogan, Jason Falls, Paul Gillin and CC Chapman) were all asked to give a closing thought for companies seeking to adopt or enhance a social media presence. The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Many agency executives say the planning rush is being further fueled by the globalization of brands brought about via partnerships with global digital players such as Google, Microsoft , YouTube and Facebook. Brand Media Strategy: Integrated Communications Planning in the Digital Era $14.50. Brand media strategy: Integrated communications planning in the digital era. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) by Antony Young. This book is targeted for marketers who want to survive and thrive in the digital era.